Bowl or arch, wide or narrow
The number in front, a, sets the shape of y = ax². Positive opens up like a bowl. Negative opens down like an arch. A minus does not move the shape down: it flips it.
A bigger number makes the parabola narrower, and a number between 0 and 1 makes it wider. A parabola also grows faster than a line: x² is 1, 4, 9, 16, while 2x is only 2, 4, 6, 8.
The sign in front says bowl or arch, and the size says wide or narrow.